Estate Agency
Pre Leasing
- Tenant presentations locally, regionally and internationally.
- Brief the Developer and his team on the operational requirements for the property including space allocations, basic facilities and main services requirements.
- Review and comment on the architect’s plans, layouts and specifications to maximise on total lettable areas and revenues.
- Review and submit relevant comments, findings, remarks, suggestions, critique and such other necessary information on the layout concept designs by Project architect for review and appraisal;
- Review and advice on the partition designs/ unit sizes and materials to be used for durability and quality.
- Advice on the specifications for both external and internal signage requirements as well as advertising spaces within the property.
- Review, comment and advise on the interior design layout of property including theme treatment and functional layout of all public and services areas
Market Survey/Feasibility Study
- To provide an initial dip stick market survey with the intention of coming up with appropriate findings on the requirements to make the project a success, review the concept and design input, and undertake preliminary due diligence information on shortlisted key tenants.
- In retail properties, information on what to provide in the Retail, Entertainment, Lifestyle space; current market requirements for such facilities and market expectations, best practices and the target clientele for letting;
- To assess risk factors attendant to projects of similar magnitudes; what infrastructure can be furnished to the project to make it market friendly and to attract the desired clientele;
- To assess demand and supply position for the Retail, Entertainment, Lifestyle and office spaces for Leasing;
- Advise on the best letting floor areas.
Implementation, Marketing and Leasing
The final step in the process will involve leasing, project launch & positioning, initial move-ins.
Provide the following services in relation to the project:-
- To perform Public relations consultancy services in relation to the project and participate in the launch of the project and provide direction on the identification of a target market in due consideration of current market trends;
- To come up with appropriate findings on the sector performance in the commercial/retail property market and conduct marketing activities both domestic and international for the project;
- Advise on the positioning of each retail component including the floor level.
- Advice on targeted rentals, service charges for each space.
- Coordinate design and placement of marketing materials.
- Advise on the optimal tenant mix and project positioning.
- Provide all Leasing and Tenanting Document templates.
Marketing
Undertake marketing initiatives including compiling prospective buyers’ data and new marketing strategy.
Scope of work:-
- Implementation and management of the marketing strategy
- Management of the leasing team including taking personal charge of the engagement.
- Management of legal process related to pre lets
- Branding and positioning of the mall.
- Supervision and advisory on presentation materials.
- Dedicated website
- Design and placement of posters in selected locations.
- Supervision and advisory on production and placement of marketing material.
Marketing Strategy:-
- Preparation of the project marketing plan.
- Branding and launch of project locally and regionally.
- Preparation of marketing budgets.
- Implementation of all marketing works
- Supervision of branding materials.
- Target marketing to identify groups of potential tenants.
- Initiate industry specific marketing strategy.
- Project launch and site based functions.
Leasing
Tenant Coordination
